Company Profile
Laser Med Spa is a multi-location practice with 15 offices in the Boston, MA area. Maintaining their original website we began running new PPC campaigns launched from scratch. The case study shows the results we were able to sustain YOY for the last quarter of 2023 vs 2022.ย
Non- Invasive Cosmetic treatments
12 Months
Boston, MA
THE CHALLENGE
Laser Med Spa had been working with several large agencies that specialized in “med spa marketing” for 24 months prior to our onboarding. They were running ads and spending tens of thousands of dollars per month but not acquiring the number of leads needed to sustain all of these locations.
The initial findings were an extremely competitive market leading to a very high CPA (Cost Per Acquisition). We were able to build out all new landing pages and refine the strategy to heavily increase the flow of leads while heavily decreasing their CPA.ย
Lead Acquisition
Quarterly Leads from paid ads Y.O.Y.
THE SOLUTION
Jack Pine started from the ground up with a “back to basics” approach, ensuring that the Pay Per Click (PPC) strategy was specifically designed around Google’s preferences.ย
We were able to audit and optimize ad performance based on the metrics we saw in previous campaigns they’d been running. We had to start from square one as many of the methods used were dated or not effective. Included on this page are the metrics.ย
The target menu and budget remained the same throughout the case study to ensure results were as accurate as possible.ย
THE OUTCOME
Within the 12 month study period, Jack Pine helped to dramatically increase website traffic and conversions. Overall website conversions improved by over 217% and the overall cost per conversion reduced by -48% with the same budget.ย
By driving more traffic to the website, improving the user experience on landing pages and creating ads that better targeted their desired customer based Laser Med Spa saw an overall improvement in lead quantity and quality.ย
PPC Results
Impressions
Cost Per Conversion
reduced by over
Goal Completions
Cost Per Click