Customer Discovery Questionnaire

Customer Discovery Questionnaire

1. What are the Problems/Challenges your business faces?
2. What are your goals?
6 months:
12 months:
5 year:
 

3. Know your Brand, Know your Customers

(To capture the essence of your Brand’s voice, please fill in the following)

What Sets You Apart?

• Top 5 ways you excel:
• Your unique selling propositions (USP) include:

Your Ideal Customers

• A profile of your Ideal customer includes:
• They possess:
• The issues (Problem) they face:
• Their interest (Love) revolves around:
• They have distaste (Hate) for:
• They place trust in sources such as:
• They aspire (Secretly want) to achieve:
• Their primary (Biggest) challenge is:
• They desire (Wish):
• They prioritize (Value):
• We aim to avoid customers who:

HONING IN ON THE GOLDEN OFFER: Getting down to What Matters Most

• Your outstanding Offer entails:
• Its exceptional qualities include:
• This Offer is irresistible because:
• You can enhance it by Bundling with:
• Additionally, (Any upcoming Offers) you may include:

QUALIFYING PROSPECTS:

• List 3-5 top questions you would ask a prospect/lead to qualify them before giving them a link to book a consultation with you.
4. Check Existing Assets

5. Competitor Research

• List of Competitors
6. List the top 3-5 disadvantages of living without your products/services
7. List Down Top 3-5 Possible Objections

8. Prospecting your Target Audience