Adding PPC to Your SEO Strategy to Get Google’s Top Spot
Getting on Google’s most coveted first page is like playing any team sport. A team has to work together like a well-oiled machine. Similarly, you’ll need all the help you can get to rank higher on Google’s search engine and win the SEO game. In the digital marketing world, both SEO and PPC are aimed at driving traffic to your website and generating leads or conversions. You need both to claim Google’s top spot.
However, SEO and PPC are often handled differently. Some brands only invest in SEO. If you’re looking to improve your digital marketing performance, adding PPC to your marketing strategy can boost your SEO efforts.