If you’re running an e-commerce website, having good product reviews is an important resource. Google Search Central guides product review publishers and merchants on what constitutes high-quality product reviews to help shoppers learn more about your product before making a purchase. You could write your product review page as:
• An expert staff member of a merchant that guides shoppers between competing products.
• A blogger that provides independent opinions of products.
• An editorial staff member at a news or other publishing site.
In its latest update, Google highlights how product reviews serve as a resource for shoppers when deciding to buy a product. When writing a review, Google recommends that you focus on quality and originality. Follow as many of these best practices:
1. Provide visuals of what you are selling
Visuals, audio, or other links of your own experience with the product support your expertise and reinforce the authenticity of your review. Share quantitative measurements about how a product measures up in various categories of performance.
2. Provide multiple links to where your customers can buy these items
Links to other useful resources (your own or from other sites) help a reader make a decision. Consider including links to multiple sellers to give the reader the option to purchase from their merchant of choice.
3. Write with the customers in mind
Evaluate the product from a user’s perspective. Demonstrate that you are knowledgeable about the products reviewed – show you are an expert. When recommending a product as the best overall or the best for a certain purpose, include why you consider that product the best, with first-hand supporting evidence. Ensure there is enough useful content in your ranked lists for them to stand on their own, even if you choose to write separate in-depth single-product reviews for each recommended product.
4. Explain why your product is better
Explain what sets your product apart from its competitors. Cover comparable products to consider, or explain which products might be best for certain uses or circumstances. Discuss the benefits and drawbacks of a particular product, based on your own original research. Describe how a product has evolved from previous models or releases to provide improvements, address issues, or otherwise help users in making a purchase decision.
5. Include more details about the product
Identify key decision-making factors for the product’s category and how the product performs in those areas (for example, a car review might determine that fuel economy, safety, and handling are key decision-making factors and rate performance in those areas). Describe key choices in how a product has been designed and their effect on the users beyond what the manufacturer says.
Work with Jack Pine Media
Whether it’s a product or service you are selling, our team at Jack Pine Media will help you write excellent product reviews to support your e-commerce business. Get in touch with us at Jack Pine Media and get a FREE marketing evaluation for your business. Proudly serving Washington and Idaho areas including Spokane, Post Falls, Hayden, Liberty Lake, and Coeur d’Alene.
