If you aren’t guest blogging yet, it’s probably time that you do. Here are some facts that will show you the usefulness of guest blogging for promoting your business online.

• 23% of internet time is spent on blogs
• 77% of internet users read blogs
• 61% of consumers have made a purchase based on a blog post

But before you go any further, read this article before you burn your budget with bad guest posting practices.

However, SEO and PPC are often handled differently. Some brands only invest in SEO. If you’re looking to improve your digital marketing performance, adding PPC to your marketing strategy can boost your SEO efforts.

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Getting on Google’s most coveted first page is like playing any team sport. A team has to work together like a well-oiled machine. Similarly, you’ll need all the help you can get to rank higher on Google’s search engine and win the SEO game. In the digital marketing world, both SEO and PPC are aimed at driving traffic to your website and generating leads or conversions. You need both to claim Google’s top spot. 

However, SEO and PPC are often handled differently. Some brands only invest in SEO. If you’re looking to improve your digital marketing performance, adding PPC to your marketing strategy can boost your SEO efforts.

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It’s 2022, Google is making major changes to the way it’s system operates, but the game is still the same. Every business is fighting to be on Google’s first page. As a small or medium sized business competing with competitors that have bottomless budgets to shell out for marketing, what are your chances of showing up on Google’s first page?

The good news is, with the right mix of SEO and content strategy, you can “tell” Google’s algorithm to rank your website on Google’s first page. Here are the top 5 tips to rank #1 on Google’s first page in 2022.

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