If you aren’t guest blogging yet, it’s probably time that you do. Here are some facts that will show you the usefulness of guest blogging for promoting your business online.

• 23% of internet time is spent on blogs
• 77% of internet users read blogs
• 61% of consumers have made a purchase based on a blog post

But before you go any further, read this article before you burn your budget with bad guest posting practices.

However, SEO and PPC are often handled differently. Some brands only invest in SEO. If you’re looking to improve your digital marketing performance, adding PPC to your marketing strategy can boost your SEO efforts.

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Getting on Google’s most coveted first page is like playing any team sport. A team has to work together like a well-oiled machine. Similarly, you’ll need all the help you can get to rank higher on Google’s search engine and win the SEO game. In the digital marketing world, both SEO and PPC are aimed at driving traffic to your website and generating leads or conversions. You need both to claim Google’s top spot. 

However, SEO and PPC are often handled differently. Some brands only invest in SEO. If you’re looking to improve your digital marketing performance, adding PPC to your marketing strategy can boost your SEO efforts.

(more…)